SoundAware is a pioneer in automatic content recognition and music identification services. Our revolutionary technology enables us to recognise and analyse the DNA of music and media, creating analytical and tracking opportunities for content on radio, television and internet. Our services are used by a wide range of companies, particularly those active in broadcast media, including advertising and marketing firms, market researchers, radio and television stations, songwriters, composers and music publishers. The SoundAware system works as much as possible in real-time, identifying and tracking music, radio and television programs and advertising content, and offers immediate insights into actual airplay. At the same time, we continuously create a searchable archive for retrospective analysis.