Moneyless paywall combined with a new ad format that is questvertising. https://pl.wikipedia.org/wiki/Questvertising Questpass works like a paywall but the ”fee” is the answer to the question concerning the ad displayed above. Questpass copes with: • banner blindness effect - 100% ad viewability guaranteed, • adblocks - regaining access to all users, • ad-frauds - works like a captcha. Advertiser pays for measurable success – that is when the ad is: noticed, read and… understood. The Publisher earns much more than in the case of traditional ad impressions. They can also avoid the reach restrictions imposed by paywall.