VALUES Our business operation is guided by the following values: BEAUTY Our vision of beauty as a value that represents both the core and foundation of what we do is very well summed up in a few words by our corporate slogan: better care…better life… HONESTY AND TRUST Honesty in relationships with our employees, users, business partners, narrow and broad community and all other stakeholders is the guiding principle of our business operation. We build and maintain relationships with stakeholders which are based on respect, reciprocity and a mutual exchange of value. We respect business, ethical and moral principles, keep our promises and make a trustworthy partner. QUALITY It starts from highly effective tested active ingredients, production process, packings, staff and ends with our customers to be satisfied. FOCUS ON THE USER All our products are invariably designed and manufactured with the end users in mind - their wishes, needs and expectations. Their fulfilment and the resulting satisfaction of the users are our utmost goal. SOCIAL RESPONSIBILITY Being aware of the importance of give and take in our interaction with the social and natural environment that we work in, we have assumed a responsible role in helping shape it. We help improve the quality of life of our employees and their families. PASSION We love our products, driven by motivation and enthusiasm. EXCELLENCE The pursuit of an outstanding technical, quality and service-oriented performance. RESPECT Is fundamental. TEAM SPIRIT Means for us a trustful collaboration and our belief in the power of a joint team.