Sundaram Finance has grown over the past decades on the foundations of dedicated customer service, fair business practices, efficient, safe and trusted financial policies. Strong Values Faith. Depositor Confidence. Institutional Trust. Investor Steadfastness. Employee loyalty. These five pillars support the strong edifice of Sundaram Finance. An edifice built in 1954, when Shri T.S.Santhanam envisioned the future of Hire-purchase Finance in India. Sundaram Finance was promoted by Madras Motor Insurance Company, a part of the reputed TVS Group. A visionary ahead of his times, Shri Santhanam identified the opportunities that arose as a fledgling nation embarked on the path of development, anticipating the important role the finance industry would play in the emerging market scenario in the country. It was his foresight and entrepreneurial instincts, which laid the foundations of Sundaram Finance. Foundations that would ensure a secure future. Reaching Out Driven by the sincerity of Shri Santhanam’s concern for commitment to and passion for the small truck operators, at a time when the focus was only on financing large truck operators, Sundaram Finance emerged as a leading financier of the transport sector. Devoting its services to the growth of the road transport industry, Sundaram Finance is today synonymous with automotive financing in the country. Today, Sundaram Finance has a nationwide network supported by a dedicated team of service oriented personnel, who ensure personalized customer service. Sundaram Finance remains true to its core values of prudence, fairness, transparency and service excellence which have enabled it to emerge as a leader in its chosen field. Dedicated Service At Sundaram Finance, values are defined by the services rendered to the customer. Long before customer satisfaction became a fashionable concept, Sundaram Finance distinguished itself by providing a host of value-added services which transcend the ordinary approach.