Avidity = enthusiasm and dedication and that describes why I made this company. I am passionately dedicated to helping businesses of all sizes grow, stabilize or reinvent themselves and this all comes down to their critical mass…people. I have been working in talent strategy for over 18 years and it is my undiluted desire to make this realization that the people part, the hard part, is not so hard actually and should be the main priority of any business wanting to actualize their goals. There is nothing that invigorates me more than working with businesses that see the opportunity or realise the potential of Avidity + Co helping them to achieve their financial and goal roadmap by capitalizing on their people strategy.