The Ammar Belal label prides itself on being the first luxury menswear brand from Pakistan that adheres to the highest international standards of quality. The label was launched in summer 2007 with a menswear outlet in Lahore. A 4,000 square foot flagship store in Lahore was opened in 2009 which offered new super luxury collections, womenswear, accessories and bespoke services. Ammar Belal has won national design awards for “Best Emerging Talent” and “Best Menswear” after consistently showing his collections in over 20 fashion shows.