We work with pharmaceutical companies to help them understand, measure and optimise their scientific and commercial engagement with External Experts and HCPs. Our approach is flexible, led by relevant experts in scientific or commercial engagement and considers the effectiveness of face to face, hybrid and omnichannel interactions. Medical Affairs(Scientific) Engagement - Our scientific/medical engagement programmes are led by experts in Medical Affairs and Scientific Engagement who understand how effective MA & MSL led scientific interactions can support External Experts and HCPs to better understand how their medicines may best benefit patients. Sales Engagement - Our sales engagement and effectiveness experts understand the nuanced nature of conversations KAMs and Sales Representatives have with HCPs and other stakeholders as they strive to provide the right medicine and support for their patients. Omnichannel Engagement – Our omnichannel engagement services use diagnostics that help companies understand what channels and content HCPs prefer, how they utilise and value that channel, and how this is changing over time. Outputs support the development of optimised engagement strategies, communication planning and help to shape a more personalised engagement approach for HCPs. Philosophy Interactions between pharmaceutical companies and HCPs are changing, or at least they should be. Products are more complex, HCP expectations are higher, access and time in call are precious. Defining the engagement strategy and mapping the journey from transactional to transformational HCP engagement are at the heart of The Performance Works capabilities. However, we don’t leave things there. We will define and help deliver the change agenda, select KPIs of true impact and benchmark effectiveness as improvements are implemented. All underpinned by our philosophy that the healthcare professional themselves are the true arbiters of what constitutes valuable interactions.