Jump Rope For Good (JRFG) is a social innovation initiative supported by the New World Development Company Limited. The vision of JRFG is to promote rope skipping to the public in Hong Kong by raising their interests, in order to a bright and sustainable future to rope skipping participants. JRFG allocates resources on several projects, including certificate award scheme, community project supporting SEN students and youth development training. Jump Rope For Good (JRFG)是新世界發展有限公司旗下一項新發展的社會創新項目，旨在透過創新及支援，為體育業界帶來可持續發展，以及為商界及社會注入價值。本機構忠旨為推廣香港花式跳繩運動，提高公衆人士對此項運動的興趣及認識，令到花式跳繩運動得以發展至更大規模。JRFG亦會投放資源於多項支援特殊學習需要學生的慈善項目以及青少年發展培訓計劃之上。