Our business model is simple: We offer the best prices, superior selection on liquor and liqueurs, beer and wine. Volume buying enables us to offer Tennessee & South Carolina + Charlotte, NC' s best price everyday on all your favorites. Our incredible 18,000 - 21,000 sq ft stores are fun places to shop. We offer a variety of weekly specials, unique tastings and exclusive products. We pride ourselves on delivering extensive knowledge and unparalleled customer service. Shopping at Frugal is an experience. Our team is comprised of highly experienced experts who are here to serve your needs - Whether pairing a wine with dinner, planning a wedding, or stocking up for a tailgate - we have the prices, people and personal touch to ensure you leave with a smile.