APCO Insight is the full-service research arm of APCO Worldwide. We employ rigorous methodologies in our work. The quality of the research – and the clear strategic guidance we offer clients – is the principal reason for Insight’s continued growth. We conduct research for major corporations, major corporations, governments, trade associations, and non-profits in the following subject areas: • Corporate Reputation / Corporate Branding. This often includes advanced modeling of corporate reputation attributes, but can also involve more traditional survey research evaluating gap analyses and other means; • Message Development. For a wide variety of issues, Insight does message development work – both qualitative and qualitative – where we evaluate how specific messages are associated with favorable movement by key audiences. • Public Policy. Managing issues, like mergers and acquisitions or the passing of regulations or legislations favorable to our clients is a core expertise. We help our client create and execute successful public affairs campaigns. • Advertising Impact and Creative. Tracking how advertising impact corporate reputation or other key metrics. In addition, Insight tests advertising at the conceptual stage and evaluates creative options; • Consulting. A key strength for Insight is the ongoing consulting that evolves from our research relationships. Because APCO Insight sits within a larger communications firm, we work closely with several large clients on both communications strategy and implementation.