LifeMiles is Latin America´s leading airline driven Loyalty Program and Avianca Airline´s Frequent Flyer Program. It aims at inspiring over 9 million members worldwide to adopt a purposeful lifestyle of advantages and benefits while they enjoy the journey of accruing miles for everything they do, and fulfulling their dreams by redeeming great rewards. LifeMiles members accrue & redeem miles for Avianca flights in over 105 destinations in 28 countries through it´s connecting hubs in Colombia and El Salvador. They can also accrue and redeem with Star Alliance, the world´s largest global airline network, with it´s 26 affiliate airlines, plus Aeroméxico, Gol, and Iberia reaching 1,300+ destinations worldwide, and global hotel & car rental companies. Over 27 banks in more than 12 countries in the Americas carry LifeMiles as a top loyalty segment to accrue up to 3 miles with every dollar in purchases, and a vast retail alliance with over 200 brands in Colombia and Central America.