Executive Intent is a philosophy, a proven approach and a company helping companies rapidly change, and perform with fewer false starts, as all decisions are made in a consistent fashion in line with executive intent. With dozens of proven successes in rapidly shifting entire corporate cultures, driving double digit budget reductions, and even greater growth opportunities - with no failures - over a 2 decade long period, we firmly believe that this process approach has the greatest benefit, while also requiring the least amount of effort. Culture is exemplified by behavior, and behavior is created by personal and corporate values. These core values, used to make all decisions within a business, are defined by the Senior Executive team. In practice, these values, applied to every decision made, is Executive Intent. The core decision values - principles - applied to corporate behavior, is the opposite of the vast majority of business change, where technology, standards, or management dictates attempt to drive change. Change can only be effectively delivered through a change of behavior, and this behavior is defined through Executive Intent.