Portic Inc. is a start-up offering e-commerce and consulting services in an array of adapted skills for sustainable-sensitive businesses to help them have a better web presence and experience. - The original concept of Portic.ca was to foremost give the SMBs the means to go-to-market at the same level as the larger businesses by mutualising services and APIs. - Specialized in digital strategies, Portic Solutions is our consulting branch to offer our help, skills and expertise to businesses for their digital transformation. - Lately, with its “Project in development” Portic shifted its interest towards getting to know the consumer better, especially the “conscious” or “sustainable-sensitive” consumer, based on the Founder’s manifest: - We believe that, for ecological or economical or well-being reasons, the consumer wishes to buy in a smarter way but the current advertising ecosystem is “getting in the way”. - We believe that he/she is stuck in a system where mass production - and its marketing ploys - dominates and is taking more importance than he/she would like it to. - We believe that it is possible to put in place a digital infrastructure without geological borders where buyers and sellers will rebalance their respective behaviours in a common goal of a better market.