"Designers have demonstrated that they can design new products for people. Yet designers have designed for the human-doings, focusing on the primary needs of humans such as eating (at large that means all utilitarian activities), reproducing (at large that means looking good, entertainment, etc), communicating, etc. As Design-for-human-doing becomes a commodity, is there an opportunity to explore a new mission for a new designer: Design-for-human-being? Designers for human-doings spent time understanding how people "do" things and created the products and services to do things faster, cheaper, and better. Designers for human-beings will spend time understanding how people "be" and will create the products and services to be faster, cheaper, and better."