The Marketing Center Münster (MCM) at the University of Münster was founded by Prof. Heribert Meffert in 1969. Since that time the MCM is well known for its cutting-edge research and high-quality education. Our research focuses on how companies can create value to their customers through market-oriented management. Cooperating closely with well-known companies, we endeavor to take up current topics relating to the practicalities of business life and transmit new knowledge to the business world. We offer our students a high-quality education. Our advanced Bachelor and Master courses are offered in English. We teach up-to-date knowledge on various marketing topics and instruct our students on how to apply their knowledge in various industrial settings. We encourage our students to exercise their critical thinking and analytical skills. We train our students to participate in discourses about marketing-related topics, and offer them the opportunity to discuss their ideas with managers and researchers. Thus, next to a high-quality education that prepares our students for careers in marketing and general management, we attach great importance to our students' personal development. Since our founding, we have trained more than 10,000 marketers, most of whom are now in management positions at renowned and globally active companies and brands, shaping marketing responsibly with an eye to the future. With more than a 1000 members, our Marketing Alumni Club is one of the largest marketing networks in Europe and offers our students and alumni not only the opportunity to stay in touch with the latest insights of marketing research, but also to actively exchange ideas with each other.