Based on market demands, competitiveness, the need for innovation and the pioneering of companies is an important factor for the highlight and success. Organizations need to differentiate themselves from their competitors by introducing new products and solutions that make life easier for their customers. Without an integration between technology and business, the main goal of the company becomes inaccessible. Considering that innovation, the expansion of digital channels and the "bridge building" that previously did not exist, between IT and business, certainly brings about an improvement in the quality of services provided and help in attracting new customers and preserving old ones, was created the Archers.