Protecting your baby's skin has never been more essential, and CITTA combines generations of women's wisdom, Dadi Nani Ke Nuskhe, traditional remedies and evidence-based research, tradition backed by science to formulate the best for your baby. We promise to keep your baby's precious skin protected, nourished and clean with the same diligence of India's nurturing matriarchs. After all, we are 'grandma approved'. CITTA cares for your baby's skin as only a grandmother knows how!