Clifford was founded in 1969 by Mr Clifford Sobey, who at that time, had already spent the past decade advising and consulting to the wire industry and developing and manufacturing machines for the industry. He established the company with a vision to produce top quality affordable machinery for the ferrous wire industry. His vision has been realized over the years as Clifford developed from a small local company into an internationally recognized producer of technologically advanced machinery. The company has over the years applied sound basic engineering design principles and blended these with cutting edge technologies to produce machines that allow Clifford’s customers to see significant cost, quality and production benefits in their manufacturing processes. Clifford is situated in Pietermaritzburg, South Africa. This medium sized city, the capital of the province of KwaZulu Natal is located some 80 kilometres from Durban, the largest port in Africa and the second largest city in the country, and has all the required infrastructural requirements including road, rail, power and telecommunications to facilitate the production of our world class machinery. The facility is housed on 24000 m² and provides all the infrastructure required for design, development manufacture, assembly and testing of machines. Almost all manufacturing is done in house including machining, fabrication, cutting and finishing.