KimberMedia specializes in social media management, search engine optimization, keyword ranking optimization, ongoing website updates, and website maintenance. Initially, the companies social media services included Facebook, Twitter, YouTube and LinkedIn, with additional service to be announced soon. Founded in 2011 by Tom & Kim Trabue in partnership with J. Michael & Nelly Roach, the company serves as an off-shoot of Caledon Virtual, LLC, a virtual marketing consultancy founded in 2007 by J. Michael & Nelly Roach.