Primary Health Care Initiative Africa, an NGO, based in Nigeria. We strengthen primary health care through shifting focus largely from curative to preventive care in order to strike balance on health equality regardless of one's socioeconomic status. Our approach is we use simple, innovative and cost-effective strategies in our advocacy campaigns on prevention and health promotions; maternal, neonatal and child health; water, sanitation and hygiene and nutrition among other basic components of primary health care.