WHY DO WE EXIST? We exist to uncover ‘surprising’ truths about why people think, feel or behave in the way they do and apply it to the advantage of brands. WHAT DO WE DO? We use Qualitative market research techniques to immerse ourselves with your relevant consumer tribe for a short period of time. We connect with them through multiple means. Be it traditional observations, FGD's, day in their lives, one-on-one conversations, to technology based live moments, digital ethno, cultural decoding, online focus group discussions. HOW DO WE DO IT? Fundamentally we approach our work the Meraki way – i.e. with creativity, passion, empathy. Additionally, we also believe that there is no one means to uncover these truths. So the attempt will be to always stay open and be fresh.