IDeas BIG (brand identity group) is a brand consultancy that specializes in award-winning, category changing branding strategy and execution. With offices in Chicago (Naperville) and San Francisco, IDeas BIG creates world-class logos and complete graphic identities. Our proprietary name development practice delivers business and product name brands that breakthrough. While our full service design studio creates websites, advertising, packaging and merchandising, brochure systems, corporate annual reports and more. IDeas BIG work has been recognized with over 50 national awards for creative execution and marketing results. Our clients range from multi-billion dollar global corporations, to start-up entrepreneurs. At IDeas BIG, our identity processes, strategies and execution rival much large consultancies, without the attitude, big retainers and never ending meetings. Just great execution and measurable results. We follow an insight-driven 8 step process that helps to develop a branding or rebranding strategy for clients. The IDeas BIG process begins with insight-whether a brainstorming session with clients, secondary or primary research. IDeas BIG focuses on positioning, differentiation and segmentation. At IDeas BIG, bold creative execution is carefully tested to achieve demonstrable results.