AWC is a media-focused, non-governmental organisation with a regional outlook and a vision of a media that enhances acceptance of diversity and gender equality for equitable development. Established in 1994, we are pioneers in the field of engendering the media within Eastern Africa. As champions of development communication, we uncover and share quality information on the gender issues affecting women, children and the rest of society. In this way, we ensure that voices and issues of women and children are better represented in mainstream media.