Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi in September 2021, the Good Glamm Group is South Asia’s largest Content-Creator-Commerce conglomerates that brings together the Group’s innovative and fast-growing beauty and personal care brands, powered by the Group’s proprietary digital ecosystem of content and creator assets. Good Glamm Group umbrella has three key divisions: The Good Brands Co, is South Asia’s largest portfolio of DTC beauty and personal care brands: MyGlamm, St Botanica, The Moms Co, Organic Harvest, Sirona and BabyChakra. The Good Media Co is one of the world’s largest digital media companies comprising POPxo, ScoopWhoop, MissMalini and BabyChakra. It has a large digital audience comprising 88 million POPxo annual users, 100 million users of ScoopWhoop, 35 million unique annual users of MissMalini and BabyChakra’s 39 million mothers community & 10,000 doctors network The Good Creator Co is one of the world’s largest influencer platforms tracking 1.5 million influencers. Miss Malini and Vidooly (which is one of the world’s leading content and influencer analytics platforms) function as independent platforms within the Good Creator Co and Miss Malini. This impressive digital reach when combined with the Good Glamm Group’s 50,000 offline points of sale gives brands within the Good Glamm Group an unprecedented omnichannel scale, further amplified by the Group’s unparalleled expertise in DTC growth, new product development and technology & data science. The Good Glamm Group has also set up an international division with teams in Singapore and Dubai. The ‘Good’ in The Good Glamm Group underscores its commitment to inclusive beauty and cruelty-free, vegan, environment-friendly, clean beauty products and focuses on creating engaging experiences for consumers, truly enhancing their lives through positive content and creator inspirations. The Good Glamm Group is South Asia’s first DTC Beauty brand Unicorn.