In biology, a holotype is the individual specimen that is used to describe a new, or newly discovered, species. In other words, a holotype is the first of its kind. At Holotype, we strive to help each of our clients become the first of their kind, creating brands and brand experiences that redefine their category and set the stage for explosive growth. Equal parts strategy and design, we are a team of curious thinkers and hands-on creators who partner with senior leaders unafraid to challenge convention and reimagine their future.