Association of Italian Sommelier™ is an open association connecting together sommeliers, wine professionals, wine enthusiasts and everyone who is passionate about wine. Italian Sommeliers of China was founded in 2016 in Shanghai by 3 Italian sommeliers (chartered AIS sommeliers). Later in 2018 other sommeliers in Singapore joined, instead to create another Italian Sommelier of Singapore, the name was changed to the simpler and wider Association of Italian Sommelier™, but still retaining a strong focus on Asia. Association of Italian Sommelier™ is committed to promoting the culture of wine. The objective is to engage people while educating them not only how to appreciate and recognize the wine but also unveiling what surrounds this enchanting world while keeping the subject as understandable and accessible as possible. Association of Italian Sommelier™ aims to share the many fascinating aspects of the wine world: anecdotes and history of the oenology; the cultural environment encompassing a bottle of wine; pairing with the food; the blessed locations where the best grapes grow; hunting to buy a value for money bottle; comparing wines of old and new world; awareness of the world most famous labels and grapes varieties; the mysterious logic of the different country wine classifications; recognizing a great from a standard wine; wine service fundamentals; surprising a friend or a guest with unexpected knowledge and skills; or how not to lose face during a fancy dinner or event. Association of Italian Sommelier™ is an independent and autonomous association: have no relations with politic and governments, receive no subsidies from wine producers and marketers, not engaged in wine sales activities.