ProResource offers an executive branding program designed specifically for CEOs and leaders who want a dynamic and engaging social media presence that allows people to see the depth of their expertise, builds trust, and creates opportunities for quality conversations. Our methodology provides: Power Profile – a carefully crafted LinkedIn profile that impresses people and creates opportunities to engage. Thought Leadership – blog posts or videos that leverage the CEO’s industry knowledge and insights. Audience Expansion – using LinkedIn’s Sponsored Update ads, your blog posts and videos can be inserted into the news feed of the exact people you want to reach. Combined, these services give CEOs a systematic way to enhance their professional reputation online through social media – to get the right people to engage, maintain mindshare, and start building trusted business relationships.