Meaning.Global is a trusted advisor to many of the world's most influential brands and organizations as the global expert on meaning. We advise leaders on strategy, marketing, innovation, social shifts, cultural trends, value creation and growth to create more meaning and align business with humanity for a better shared future. Since 2017, Meaning.Global has been accelerating brands' and organizations' adaptation to the new meaning economy. We partner with brand and business leaders to help them envision new possibilities for future innovation, value creation and growth as we move toward a new sustainable economy where aligning with our humanity is a must. We work with our clients to reimagine their business from the human perspective and build new and more meaningful futures that use the immense social power of brands as a force for good. We see business as the most potent creative force for change in the world. When viewed through the lens of meaning, business is a creative discipline where brands work together for the common good to drive a positive change in the world, solve societal challenges, elevate our collective human wellbeing, and accelerate global social, cultural, economic, and environmental change. Our next-level thinking, insight, new ideas, strategic intelligence, education, and consulting services enable organizations to reframe their thinking on brands, shift their view to see the world anew, understand the real meaning behind consumer behavior, envision new forms of human value, embed innovation, and create authentic connections with people as human beings. We believe that brands and organizations led with meaning will become powerful catalysts in society – and if leveraged at scale – can lead the transition to a more meaningful, sustainable, humanistic, and prosperous future for people and the planet.