LifeOnScreen built and launched the first online platform, where advertisers can directly access a network of individually owned digital displays - presently in the UAE, and soon also internationally. Our idea was to develop and deliver disruptive innovations to the Out of Home advertising business. It evolved into the vision to empower businesses around the world to participate in digital OOH advertising. The connection between advertiser and screen owner is facilitated by a break-through technology, based on the online platform www.lifeonscreen.com and an embedded microcomputer (AdPlayer), which can turn any digital screen into an advertising space. Advertisers find our concept easy to operate and cost-efficient, while screen owners are exploring additional income opportunities.