Conversen provides all the features and functionality needed to plan, execute, and optimize highly individualized, multichannel marketing programs, as well as build your own integrated applications for even greater control over your ROI. Conversen works exclusively with leading agencies and database marketing service providers who use the technology to execute next generation marketing campaigns for their clients. In addition Conversen's emphasis on "ease of use" reduces the learning curve and helps streamline the campaign production processes. The Conversen platform utilizes a "learn once, apply anywhere" approach so while the platform is capable of executing campaigns that range from simple to advanced in complexity - the differences in learning how to build them are small. For example, data rules created to drive dynamic content in an email marketing campaign promoting an offer for subscription renewal can also be used to do the same in a direct mail campaign weeks later.