Oops is a global lifestyle brand committed to creating cool, contemporary gear for kids. The products are created with fresh designs, bright colours, super soft fabrics and functional details. Our products combine a child-like love of fantasy and imagination with a grown-up sense of modern design Oops’ colourful characters and products can be found in the hands of children everywhere, from Milan to Dubai to Shanghai through a distribution network of 45 countries. We design products that kids simply adore; and parents love to buy.