Overview Based in Mexico City, with Consultants in the LATAM , U.S. and European Regions, as well as worldwide presence through our partnership with BBS (bbsadpro.com). Objective To maximize advertising ROI by providing knowledge, experience and resources that increase advertising competitiveness through better execution. Benefits Increased advertising effectiveness and cost efficiencies, consistently proven by results measured against benchmarks. Scope of Consulting • Clearly understand and represent the Client best interests. • Provide technical perspective to Clients when assessing proposals from the Agency or Production House. • Implementation of highly efficient processes and methodology. • Expert supervision on key stages of the process. • Cost evaluation and negotiation. Actions: • Quality Improvement focused on Effective Message Communication. • Higher Cost Efficiencies • Establish Benchmarks to measure results against agreed objectives in both areas. Key Resources • Axis Consultants Network – Top Consultants in Global Markets and Key Areas of Expertise. • Partnership with BBS, a top Consulting Firm in the Industry. • Training Courses with top experts in their fields. • Database on Cost Efficiencies and Advertising Quality/Effectiveness. • Reporting, learnings and White Papers. • Axis Certification Program for Suppliers evaluation. Experience Bayer, BBVA, Bristol Myers/Squibb, Burger King, Citibank, Danone, Gerber, Groupe SEB, Kellogg´s, Kimberly Clark, Kraft/Mondelez, Nestlé, P&G, Samsung, Sanofi/Aventis, Unilever and Wrigley. Values and Philosophy Core value: DO THE RIGHT THING. Philosophy: Use both sides of the brain to combine analytical and strategic skills with creative proficiency to provide a wider point of view and more effective solutions. Long Term Overview Establish long term relationships by providing excellent service and value to clearly impact results and justify the investment in our resources.