We have a knack for bringing different aspects of communication into unison, integrating everything seamlessly so that the lines between marketing mediums disappear. Kaitoma is an integrated creative communications company that prides itself in developing seamless consumer journeys for brands. We believe there are no lines in advertising; there are no above-the-lines, through-the-lines or below-the-lines; our view is that there’s only great or bad advertising. Weaving a consistent idea thread between different marketing channels can be a challenging task for many agencies. When a consumer interacts with a brand through various channels, they should never feel a disconnect in the way the brand projects itself. In other words, a social media page should not say one thing while a TV ad conveys another. All channels must reinforce each other and communicate with one clear voice, from design to copy. Paul