SDS Associates Sdn. Bhd “SDS” was established in 2007, and have since grown to be one of the leading Tobii eye trackers resellers in South East Asia (SEA) serving both the academic and commercial markets. SDS is the sole distributor for Tobii eye-tracking systems “ETS” in SEA, Tobii’s uncompromising stance on quality engineering, dedication to R&D and innovation, emphasis on user-friendly design made them one of the world leaders in ETS technology.