When you encounter resistance to your pitch, proposal, or presentation, it’s likely because of at least one (or more) of these reasons—what I call the 3 C’s: 1. CONFUSION: They don’t understand your message. 2. CREDIBILITY: They don’t trust you. 3. CONCERN: They fear the perceived risks of saying “Yes." So, how do you overcome these points of resistance to win over your audience? That’s where my company, Lyden Communications LLC, comes in. We’ve developed a framework that helps entrepreneurs become PREDICTABLY PERSUASIVE communicators—in writing and speaking, whether online or off—to consistently get the results they want. This way, they gain greater certainty that WHAT they say and HOW they say it will put them in the best position to close the big deal, secure new funding, or land a highly sought-after recruit. I started Lyden Communications in 2013 to teach entrepreneurs the PREDICTABLY PERSUASIVE principles that I've developed, practiced, and refined over my 20-year career as a business journalist, executive ghostwriter, and speechwriter. If you feel uncertain about whether an upcoming pitch, proposal, or presentation will achieve your objective, email me at sean@lydencommunications.com. And to get some of my best business communication advice for FREE, subscribe to our email newsletter “Strategy & Storytelling” at https://strategyandstorytelling.com/.