First direct cremation service hired online with a single price, then “from ashes to diamonds” the ultimate tribute for your loved ones. We transform the funeral ashes in certified memorial diamonds. Ensuring a sustainable future is in our hands. We recognise the important role that the funeral sector has for the transition to a more sustainable world, and this is reflected in our sustainability strategy with direct cremation By bringing together responsible wealth management and responsible citizenship, we empower individuals to make a positive impact, today and in the future.