Intelligent™ beauty is about harnessing the natural powers of plants without harming the environment. We’re a women-owned company devoted to organic, earth-conscious, cruelty-free, non-toxic beauty products that are proven to work. Our hair and skin care products are supremely effective with plant-based active ingredients that fuse nature and science—and they smell delicious, naturally. Co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining rigorous standards. Our meticulous selection of plant-derived, clinically proven, active ingredients are always cruelty-free and responsibly produced to minimize impact on the environment. We strive to exceed the standards of our certifiers, and aspire to make every component of our packaging recyclable. We're devoted to doing the best we can—until we can do better. I-N is rooted in our love for plants and for the planet. We believe the only right and sensible solution to so many global problems is to embrace earth conscious, sustainable alternatives and plant-based over petroleum (and other synthetic or pseudo-natural) ingredients. That’s why we call our approach Intelligent beauty over “clean” or “green” beauty: there’s so much scientific innovation and clinical research that goes into our products, it goes beyond simply committing to supporting organic agriculture and limiting our impact on the planet. In an industry that's largely self-regulated, we choose to have our products certified and regulated by third-party organizations with the strictest standards. Transparency is in our DNA, as are our sustainability efforts and our eternal sense of responsibility to the planet. We believe that everything we do makes a world of difference. Self-care isn’t just about looking good today, it’s an investment in a brighter future for your body and for the planet. Hair and skin care can and should be truly high-performance and organic, sustainable, and safe for the environment. We’ll never settle for less.