JIVAMRIT simply means the elixir of life and for many of us that refers to the sweet flavours of our palate. Sugar is an integral part of food and culture. At Jivamrit, we take this quite seriously in producing world-class quality, traditional sweeteners from India. We produce organic, sugarcane-based sweeteners like raw sugar and jaggery. Our Farmer Producer Organization (FPO), located in the foothills of Himalayas, supports more than 1000 farmers cultivating sugarcane organically over 1300 hectares.