We live immersed in a matrix of sounds, moving images, still images and text which represent our reality to us and from which we derive our world view, opinions, tastes and amusements and which we collectively refer to as "the media". Once unidirectional, our relationship with this matrix is now dialectical. Roberto Prado Studio provides a formal framework for individual fine art projects, collaborative ventures and works in film, theater and new media. The best way to understand the future of art is to create it.