The online store for handicraft, handlooms, fabrics, jewelry, paintings, and other artworks is India’s only crafts and loom retailer with a hundred percent inventory of handmade artisanal products ranging from Punjab’s phulkari dupattas and Gujarat’s bandhani sarees to Andhra’s ikkat handloom fabrics, and Odisha’s pattachitra paintings. It sources products, including jewelry, dress materials, and household items from nearly 10,000 artisans across India, making it the largest curated portal for art and handicraft products with over 100,000 listings. The portal adds 500 plus new products on a daily basis too. iTokri founders Jia and Nitin Pamnani believe in taking away the burden of sale from artisans and allowing them to focus on what they are best at – their craft, however, ensuring that the artisan gets due credit for their craft by selling products under the creators/artisan’s name on the platform. For over a decade iTokri has been working relentlessly to save the highly fragmented non-standardized handicrafts and handloom industry from diminishing under the pressure of fast fashion by building a community of artisans from across India. The brand aspires to become a sustainable lifestyle brand by bringing the essence of India back to its people. Employing over 200 plus women directly and another 1000 indirectly, the organisation is a beacon of gender equality and women empowerment. Itokri employees comprise over 95% of women who come from financially disadvantaged sections of society. Over the decade, iTokri has been built on the foundation of transparency, authenticity, love, and commitment, becoming the voice of the handloom and handicrafts community, offering an unparallel shopping experience to its customers.