Penn State Sports Properties is the locally-based Learfield IMG College team committed to extending the affinity of the Penn State brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As Penn State Athletics, the Penn State Alumni Association, and the Bryce Jordan Center's exclusive multimedia rightsholder, Penn State Sports Properties manages all aspects of the rights relationship, providing corporate partners the opportunity to bolster their brand through both traditional and new media opportunities with Penn State University.