The people at How know how to make entrepreneurial fashion companies grow without compromising either creativity or profitability. Maybe you start to understand why we call ourselves How? Many fashion companies don´t realise their goals today, often because of reasons other than the core business idea. To grow profitably is a challenge, irrespective of the industry. Within the fashion industry it´s especially important to have all the correct pieces in place, and at the same time keep the creativity in focus. We have created a unique model that we know works, a model based on long and genuine experience of the fashion industry. A model based on the strategies and processes that has helped some of Sweden most well known fashion companies on their journey.