Predictive Analytical Resources Limited (PARL), formerly SPSS East Africa Limited, was set up in Nairobi as a regional franchise of SPSS in 1998 to be the main partner office in Kenya. 14 years later we have evolved to become the leading IBM Partner for Central , Eastern and Western Africa (CEWA) in the provision of predictive solutions and services in Kenya and across the African continent IBM SPSS has become a leader in predictive analytical technologies through a combination of commitment to innovation and dedication to customers. Our mission is to drive the widespread use of data in decision-making, and our success has been based upon our ability to demonstrate the real benefits of SPSS technology. We deliver the most complete range of analytical solutions, using simple to advanced statistical techniques, predictive analytics and data mining technology to help organizations turn data into business insights. PARL helps businesses to solve problems using statistics and data mining. Our customers combine predictive analysis with their own organizational business knowledge to gain critical insights into customer acquisition and retention, up-selling and cross-selling, fraud detection, patient outcome improvement and much more.