In the field of the arts and sciences, “Eclecticism” (from the Greek eklektekós that is to choose or select) indicates, the way of thinking of a person who selects things from different sectors that are similar and tries to harmonize them so that they form a new synthesis. Without being presumptuous, this definition summarises the brilliant intuition that the founding partner of Parametric Design, Franco Mele, had in realising that parametric and associative-type algorithms can be used even in the world of Industrial Design. Prof/Engineer was the tool that more than any other, as from 1992, allowed him, alongside George Sowden, to express himself in modelling “form” at important levels and for prestigious brands such as Alessi, Mattel and Urmet. The decision to ”get into the game” on his own did not take long in coming. The objective was to build up a group of technical and sales staff that could propose this innovative approach to modelling, to top flight companies, offering them a platform comprising the following: - The tool - A way to learn how to use it - Support for technical and product development process management staff to ensure that there is a return on investment. Getting hold of an idea, giving it material form, ensuring that it is technically feasible without lessening or altering its aesthetic principles, all this, within a scenario that is geared and organised for processes, could only find its natural environment within the PTC Suite of products.