Lionheart Sport Media (LSM) works with professionals in sport to empower them in every engagement with the media and at every stage of their career. The team’s lead consultants and trainers are the highly respected broadcast journalist, Mark Pougatch, and strategic communications adviser, Andrew Baud. Under Mark and Andrew’s leadership, LSM is on a mission to develop compelling and empowered interviewees across the sporting world. The professionals that LSM work with will learn to handle every interview situation confidently and will be able to let their individual personality shine through. Better performances lead to increased profile and the chance to build ‘personal brand equity’. Enhanced equity means better career opportunities, more appeal to sponsors, greater potential for off field earnings, and the chance for professionals to become ambassadors for their sport.