As soon as Carmyn successfully launched her first company she began the plans to begin a non-profit initiative. Inspired by the Baobab tree of Madagascar, Carmyn founded The Upside Down Tree. The Baobab tree looks as though it was planted upside-down, for when the branches are bare, the tree appears to display its roots on top. Carmyn saw a parallel between this and what she wanted to do in the world of philanthropy. Carmyn wanted to lift the roots of less-fortunate charities to the sky in order for them to benefit from the strength of the sun. Carmyn looks to champion groups that are passionate, hard-working, and have a clear vision. These small charities need the support and expertise of an experienced entrepreneur. The Upside Down Tree provides mentorship, connections, and business expertise to help these charities get off the ground. The same way that one customer can change the entire trajectory of a business, one donation can take a small, struggling charitable organization, to a powerful force for change in its community. The Upside Down Tree has raised over $1 Million for Canadian charities helping change countless lives both within the Winnipeg community and worldwide.