retailSOS is a Vancouver, BC based business management consultancy providing Strategic Operations Services focused on business development and customer experience. Specializing in working with retailers and suppliers on their business model/concept, unique value proposition and strategic marketing/operations to create, engage and keep great customers. Gerry Spitzner works with clients as their principal business consultant and project leader to develop business management strategies so that they can focus on growing their business by aligning their vision with marketing strategy and operational execution. With a clear understanding of the retail business and wholesale sales he uses a solution oriented focus to implement ideas and alternatives that clients can use to address the changing business issues they face right now. Drawing on 40+ years experience in multi-site retail operations, store ownership, the wholesale supply-chain and as a retail consultant; Gerry brings the leadership, knowledge and market awareness of business development to retail owners and suppliers helping them achieve their growth objectives. He brings the unique perspective of his experience in retail and wholesale in a highly regulated industry. Fascinated with a lifelong curiosity for why customers buy and a passion for retail; Gerry believes in delivering the promise of an extraordinary customer experience. He has devoted his life to sharing his thinking to manage market analysis and build business plans that increase profitability and create competitive advantage with systems to implement.