Relevant, mindful, on point, fair, cutting edge..... That defines our style of programming and also our team of skilled passionate reporters. With a mission of creating engaging content. Our broadcasters are adept bridge builders. By perfecting the art of short format storytelling they are conduits between farmers, ranchers and the urban/suburban consumer. Naturally, this style of reporting plays well in metro markets like Boise, Seattle, and Spokane and also with rural farm communities. As we head into this new decade we couldn’t be more thrilled to be part of the renaissance in agriculture that evolves in virtual nanoseconds. Unlike any other time in history, people are extremely passionate about knowing where their food comes from, how it’s grown, handled and how safe it is. We are extremely proud of the fact that local radio still provides the BEST platform to tell agriculture’s compelling story. If you are an advertiser looking to strengthen your message using our targeted demographics with specific commodity marketplace coverage, we invite you to join us. We provide programming as diverse as the crops in our region (wheat, potatoes tree fruit, hops, wine grapes, cattle, alfalfa, row crops, canola, nursery, etc..).With our comprehensive scale and reach, we continue to provide our clients the exceptional service and value that have become our hallmark as a heritage family-owned company with a 37year legacy of supporting California, Idaho, Oregon, Washington and Colorado farmers and ranchers.