We are WDP X. We're an independent advisory on a mission to close the gap between business strategy and market communication. We have a strong focus on creating new growth opportunities from a customer point of view and the topline is at the heart of everything we do. We are advisors. We make strategy and insights, tools and websites, communications guidelines and brand books. We advise on reinforcing, building and positioning brands, digital products, services and concepts that have a direct market impact by increasing revenues or reducing costs for acquiring or retaining customers. We also work with the organization, the culture, and the overall stakeholder landscape. We understand that commercial power comes not just from strategy, but from getting the whole organization to work in one direction. Our way of working is about refining and distilling. Founded in consumer expertise and solid business strategy acumen, we bridge the gap between the business strategy and what consumers *really* want. We do so through experience and insight-driven brand platforms; planned and activated digitally as well as commercially in the market - and within the organization. Our recommended solutions have the client’s best interest in mind – we do not work from any particular desire to develop or produce specific comms products or directing these to certain channels. Our clients’ trust comes from this transparency.