CoatChex was born in the bars and nightclubs as a solution to a very real problem: coats and jackets were routinely stolen or lost due to the lack of coat checking services. After a few years of checking coats the “old-fashioned” way, it was clear that the industry needed to undergo a revolution – and innovative technology combined with superior service was the answer. CoatChex is a subsidiary of Chexology, an innovative platform that uses proprietary ticketless technology for checking services. The technology provides peace of mind through mobile devices and smart tags to capture transactions very quickly, accurately and in real time. The merchant mobile application takes a picture of the user, their belonging and electronically checks in their item(s) to enhance efficiency and security while eliminating tickets. The customer experience creates enjoyable moments during situations that have traditionally caused headaches. This technology opens many avenues to authentically engage with customers and create measurable impact through socially-based conversations and interactions.